It’s true. Like a dummy I abandoned my blog. Not permanently, mind you, but long enough to create a vacuum and undermine my own efforts. After all, how can I claim to be a social media Buzzmeister if I’m not creating content? Social media is ALL ABOUT content.
I’m not making excuses here; I’m simply stating facts. Why did I abandon my blog and stop adding content? Two Reasons:
1.) Burn out. As social media enthusiast / Virtual Assistant providing social media support to others, I ran out of steam (a not uncommon occurrence for those who spend a lot of time in social media). Why did I burn out you ask? I started to burn out when I realized I was no longer meeting my main objective as a stay-at-home small business owner: flexibility. I don’t mind hard work and I don’t mind working long hours but when I started to realize that the time and effort I was putting in to my home business was robbing me of the one thing I most desired (besides monetary compensation, that is) I started to ask myself “why?”. Why? Because I was still working for other people even though I was doing it on “my terms”. I love working with people; I don’t mind working FOR other people. What I do mind is the lack of flexibility that typically comes with a structure that involves reporting to, or meeting the expectations of, others – on their timeline. It’s about balance. We all strive (or should be striving) for balance in our lives and how we achieve that is different for each of us.
2.) A New Direction. Thanks to my social media contacts (I really AM a social media enthusiast!) I stumbled on something that really intrigued me. This, I realized, was an opportunity to work from home, at my own pace, on my own time and how and when I choose. Code for FLEXIBILITY. And there’s a bonus: I no longer work to meet anyone’s expectations or demands other than my own. I answer to no one but me, myself and I. I feel totally liberated! I typically start my day very early in the morning, over coffee, and spend as much time as I need/want to in order to meet my goals for the morning. I then take a break for the afternoon to run errands, tend to the household, and spend time with the people and things I am most passionate about. After dinner, I forego TV watching except for maybe Dancing with the Stars (it appeals to the form aerobics instructor in me) and focus on my business for another few hours.
I still dabble in social media but it no longer consumes me the way it once did. I have another blog in addition to this one and it’s there I’ve been spending time adding content in addition to building my business (I’m not a total dummy!) So yes, this blog has suffered as a result but, perhaps now that I’m a little more settled in my new enterprise, I’ll take advantage of my new-found flexibility and spend some more time here. This “dummy” is feeling revived and inspired!
How about you? Are you feeling inspired by what you do or are you in a bit of a slump? What are you doing to create balance in your life? Any tips you have to share will be greatly appreciated. Please feel free to comment!
Connie Kuusisto is a social media enthusiast at All Buzz Considered. Thanks to her connections there, she discovered DS Domination and she’s now growing her home-based eCommerce business she started with $20. Follow Connie’s Side Gig Chronicle: The Inside Scoop where she shares a transparent look at this “D$D cha-ching thing” everyone is talking about. She’ll show you that all YOU need is a computer, the ability to follow directions and $20 to start your own biz and boost your bottom line.