Authors’ Virtual Solutions: It Takes a Village to Sell a Book!

“There is no music if you don’t blow your own horn.” ~ Alan Weiss


I’m guessing that if you’ve found your way to this blog post you’re an author looking for ways to toot your own horn.  Hey, it’s OK, there’s nothing wrong with tooting (your horn, that is!)

In fact when it comes to promoting a book these days, it helps to do a lot of tooting because unfortunately, book publishers are not as available to help as they once were.  The trick, obviously,  is to be confident, consistent and creative without sounding boastful.  So go ahead – make some noise!  Create some buzz for yourself!

For starters, these two (of nine) tips from The Social Media Examiner offer great suggestions.

6. Toot your own horn

Announce your own live events, speaking appearances, products, and services. Any time you have something new going on, let your readers know about it by writing a post for your blog. If you’re writing press releases for your business, post those on your blog as well.

7. Share information

Share information and tips you think might interest readers. Do it in a way that provokes a conversation, rather than reporting on topics as a journalist. This is also an opportunity to ask your readers for their perspective. Remember, an important reason to blog for your business is not just to disseminate information, but also to engage in a conversation with your readers.

One of the problems with tooting your own horn is that it can be just plain exhausting. That’s if you happen to have time to toot.  I happen to be married to an author which explains my interest in online book marketing.  I learned firsthand that writing (anything at all) can be quite time consuming.  Most writers, if they want to keep writing, have little time to market their work.

If you happen to be one of those writers just know you don’t have to go it alone.  Imagine for a minute how a Virtual Assistant, your own social media Buzzmeister, might be able to help you:

  • Build your author platform
  • Build/update your website/blog
  • Manage your social media channels
  • Organize a virtual book tour
  • Assist with “fan” email
  • Edit rough drafts of your work
  • Find ways to repurpose your work (blog posts and audio and video content)

These are just a few suggestions to get you thinking.  Now you tell me – in what ways do you think I could help you generate some buzz?  Feel free to comment below…

Related Post: Do you have a book you’re trying to promote?  Ask your family and friends to help spread the word.  Share this list of tips with them: It Takes a Village to Sell a Book: Help Your Favorite Author!

Have something BUZZWORTHY you’d like to share? While I won’t make any promises, you’re welcome to submit a blog post for consideration since in my view, all buzz is considered…


Connie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors, small business owners and nonprofits who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise. Are you needing to boost YOUR buzz? Your Buzz is her Biz. Here’s a good place to start: Social Media Buzz: Tips, Tricks & News for the Uninitiated, Overwhelmed &/or for Those Who Feel They Have Better Things To Do with Their Time.




  1. Hi Connie,
    I haven’t written a book (yet??) but I love the idea of having someone savvy take care of the heavy lifting of promoting one. I have a couple friends who could find your services helpful, I’ll let them know.

  2. I think its great that you found a specialty as a VA. I have used one who specialized in small business for very specific tasks & loved it. Hope to do it again when my business can justify the expense. What was interesting now that I look back, is she was easy to work with & understood my request & fulfilled it perfectly. However I do not like her own posts or rants. Will probably seek someone else but not there yet.

    • Hi Roslyn; you’ve just revealed one of the advantages of working with a VA. If/when the time is right and a small business owner can justify the expense, working with a VA – on mutually agreeable terms – can be a great way to obtain the assistance one needs with out actually hiring and employee. For your sake, I hope you get “there” soon!

  3. I took a couple of years out after ill health to do some writing and you are right, you have to do an awful lot of tooting to be heard! I have written my book, albeit it is still at draft stage – but then I started this business….. ah well – I am sure I will get back to it one day when the dust settles. Great article.

    • Hi Diane, thank you for sharing your thoughts here. The fact that you’ve written a book (even if it’s still in draft form) and started a business must mean you’re feeling better after a couple of years of ill health. There’s no grass growing under your feet, is there?!

  4. Agree with you that there’s nothing wrong in “tooting your own horn!” People come to your website to know EXACTLY what you do and what you’re all about. Let’s cut down to the chase and give them what they want. The old way of thinking was not to be too obvious… well duh! How does that work? Tee-hee. So glad that stinking mindset is long gone! Beautiful post. :)

    • Hi Dawn; yes, I’m enjoying this niche I’ve discovered. Being married to an author does give me a little insight. I like your statement “the next time I write a book…” You make it sound so easy :-)

  5. You’ve identified what makes working with a VA easy: focusing on a niche so you have enough knowledge — beyond your VA skills — to be able to contribute to the flow. I’ve worked with some who were so “generic” that I was pushing a rope. How nice to be pulled a bit!

    • What do I “think makes a good VA?” Good question, Lorii. I could answer your question all kinds of ways but I think the bottom line is this: a good VA takes pride in his/her work, is “turned on” by what he or she is doing professionally, and shares – and cares about – the goals and objectives of the people he/she is collaborating with.

      Tell me, what do YOU think makes a good VA?

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