Archive for Online Book Marketing Specialist

Sheila Applegate Receives Pinnacle Book Achievement Award

Congratulations Sheila Applegate!

Congratulations Sheila Applegate!

 

Well this is certainly “BuzzWorthy” news…author Sheila Applegate received notice recently that her book was chosen “one of the NABE Pinnacle Book Achievement Award Winners for Summer 2013.”  Congratulations Sheila!  As Laura Ponticello noted in a congratulatory email, “The pinnacle Award is very noteworthy.”

Nice work for a first-time author wouldn’t you say?!

Sheila Applegate

Sheila Applegate

I can’t help but get caught up in the excitement over this announcement.  As I mentioned in this previous post, I have the distinct pleasure of working with Sheila (yes, I’m her social media Buzzmeister; I’m quietly working behind the scenes supporting her with authors’ virtual solutions).  We’ve been collaborating ever since the launch of her first book, Enchanted One: The Portal to Love. when together we organized her virtual book tour.

Notice I said first book?  You may want to keep an eye on Sheila Applegate.  She’s quite gifted – in more ways than one.  Tap in to Sheila’s vibrant energy and one day you might discover that “you have the ability to create for yourself a world free from struggle.”

BUZZ ON!

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Connie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors, solopreneurs and small business owners who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise. Are you needing to boost YOUR buzz? Your Buzz is her Biz. Here’s a good place to start.

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Author Sheila Applegate, Crowd Pleaser at Barnes and Noble

As a social media “Buzzmeister”, I mean as THE Buzzmeister (what? do you know any other Buzzmeisters?!) I have the pleasure of working with first time author, Sheila Applegate.  Sheila has written a beautiful book, Enchanted One: The Portal to Love.  I recently attended a reading she gave at our local Barnes and Noble and have to say I was truly impressed by the crowd in attendance, especially for a first time author.  Sheila commented on the “wonderful energy in the group” and I, too, could feel it.

Laura Ponticello and author Sheila Applegate

Laura Ponticello and author Sheila Applegate

Laura Ponticello of Laura’s List Books for Women started the event with a warm introduction after which Sheila read a chapter from her book, then led the audience in a guided meditation.  Sheila radiates a certain warmth and sincerity and as a silent observer of the interactions between Sheila and the people around her, I am full with wonder by the way people seem to gravitate to her, and I am no exception.  We both live in central New York and I’ve had the pleasure to meet with Sheila on several occasions now.  Each time I have, I’ve walked away from our exchange with a strong sense of “gee, this is a person I’d really like to get to know…”  I just feel good when I’m around her.  Plain and simple.  She’s introduced me to a “kind” of spirituality I’ve given little thought to in my life and I confess, I struggle with certain aspects of it.  There is, however, a certain something about her that just kind of pulls you in and in my case has piqued my curiosity and opened my mind to possibilities…

According to Sheila Applegate, “The world we live in might not be free from pain, but you have the ability to create for yourself a world free from struggle.”

I think if anyone can teach us how, it’s Sheila.

Bzzzzzzzzzzzzzzzzzzzzzzz!

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Connie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors, solopreneurs and small business owners who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise. Are you needing to boost YOUR buzz? Your Buzz is her Biz. Here’s a good place to start.

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Twitter Tip: A Strategic Use of the @Reply

Twitter Conversation

Twitter Conversation

The odds are good that as a Twitter user you already know this tip. But if you’re a Twitter “newbie” you might be interested to learn of it, or in some cases, simply be reminded of it.

I’m using this conversation with my cousin as an example.  I hope she doesn’t mind.  Call it shameless promotion on my part but keep in mind it’s Robyn’s new book I’m buzzing about here.  It’s currently a Kindle “BIG DEAL” and is being promoted as such on Amazon for two weeks.  You can buy a copy for 99 cents until August 4th!  Robyn is a first-time author and has written an adorable romance novel that’s receiving a lot of attention, so much so that she’s already in contract to write more!  Visit her at RobynNeeley.com and you’ll see what I mean.  Needless to say our family is very proud of her.

Anyway, the real point behind this post is to point out a strategic use of the Twitter Reply.

If you’ll notice, there are no letters or characters before my name, @ConnieKuusisto, in Robyn’s reply to me.  That’s perfectly fine and I certainly do appreciate her gesture.  HOWEVER…she may have missed an opportunity here.  Had she put a period before my name, as in .@ConnieKuusisto, our conversation would have had the potential to been seen by a greater number of Twitter followers.  If you’re an author and you’re trying to promote a book, why not take advantage of that fact…?

Are you confused?  Are you wondering “what ARE you TALKING about?  What is up with that one little period?”  Well, I’ll let Alexis Grant explain it to you; she does it so well.  Alexis is, among other things, a power twitter user and if you’re an author you’ll find great value in what Alexis has to share, both here and here (for starters).

Pssst… I wouldn’t miss this opportunity to tap into Alexis’ expertise if I were you.

BUZZ ON!

~ Connie

Bzzzzzzzzzzzzzzzzzzzzzzz!

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Connie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors, solopreneurs and small business owners who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise. Are you needing to boost YOUR buzz? Your Buzz is her Biz. Here’s a good place to start.

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It Takes a Village to Sell a Book: Tips to Help Your Favorite Author!

Now that books can actually be published online with a few key strokes (compared to bygone days) chances are you know someone who has written a book.  Or an eBook.  Think about it for a minute.  Browse the shelves of a library or your local bookstore or on Amazon.com and you’re looking at exceptional efforts made by some extraordinary individuals, each with a passion to share his or her message with the world.  Granted, some books are better than others but that’s another story.  Story – get it?!

Not everyone has the inclination or ambition to make such a mark on the world.  For those of us who don’t, unless you know an author personally, it is very easy to take their efforts for granted.  A book, just one book, represents hours, months, sometimes years of toil and trouble. While some consider it a labor of love, others may consider their book the worst “assignment” ever.

Stephen Kuusisto, Deep in Thought

Stephen Kuusisto, Deep in Thought

I know; I’m married to an author.

So if you know an author, or if you have a favorite author you’d like to support, what can YOU do to make a difference?  If you’re reading this post, I’m assuming you have an interest in doing so.  Well then, here are some ideas for meaningful things you can do to help spread your enthusiasm for any author dear to you.

  • Check out the author’s web site and buy a book!  Buy another one and gift it to a loved one.  Or a friend.  Or both.
  • Buy another copy and donate it to your local library.
  • TALK about the book.  Word-of-mouth advertising is priceless!
  • Follow his/her Virtual Book Tour.  But don’t just read the introductory blog posts.  Click the links!  Visit the hosts’ blogs; write comments.  Show some love!  Bloggers LOVE comments!  Internet search engines love links.  Follow an author on a virtual book tour, participate, and you’ll help make “noise” online.
  • If he or she is offering a reading at a local bookstore or other venue,  GO!  Ask him/her to sign your book.
  • Bring a friend with you! Treat him/her to a copy.
  • Help arrange for a reading at a local venue.
  • Write a book review
  • Visit Goodreads.  “Like” the book.  Recommend the book.  Leave a comment/review.
  • Visit Amazon.com. “Like” the author.  Like the book.  Recommend the book.  Leave a comment/review.  Same goes for any other online book seller site…
  • Are you a Twitter user?  Connect!  Then borrow a link from the book tour and share with your followers.  Or share your favorite quote.
  • Are you on Facebook?  “Like” the author and/or the book and tell your friends why you like it.
  • Are you a blogger?  Ask your favorite author if he/she will provide a guest post.
  • If you are a blogger, offer to interview your favorite author and publish it to your blog.
  • Make a video of your interview and post it to YouTube
  • What other social media platforms do you use?  Google+?  Pinterest?  Use them to help spread the word.
  • Share the book with your book club.
  • Start a book club!
  • Contact your favorite author and ask “what can I do to help spread the word?”
  • Check out this blog post by Jody Hedlund for some more well thought out ideas.

What ideas do you have?  Do us all a favor and share them by submitting a comment below!  I’d love to hear from you…

Are you an author looking to broaden your audience?  Have you considered a Virtual Book Tour?  As your Buzzmeister, I can assist you with that.  Contact me and we chat about possibilities.  After all, it takes a village to sell a book!

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Connie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors, small business owners and nonprofits who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise. Are you needing to boost YOUR buzz? Your Buzz is her Biz. Here’s a good place to start: Social Media Buzz: Tips, Tricks & News for the Uninitiated, Overwhelmed &/or for Those Who Feel They Have Better Things To Do with Their Time.

 

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Authors’ Virtual Solutions: It Takes a Village to Sell a Book!

“There is no music if you don’t blow your own horn.” ~ Alan Weiss

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I’m guessing that if you’ve found your way to this blog post you’re an author looking for ways to toot your own horn.  Hey, it’s OK, there’s nothing wrong with tooting (your horn, that is!)

In fact when it comes to promoting a book these days, it helps to do a lot of tooting because unfortunately, book publishers are not as available to help as they once were.  The trick, obviously,  is to be confident, consistent and creative without sounding boastful.  So go ahead – make some noise!  Create some buzz for yourself!

For starters, these two (of nine) tips from The Social Media Examiner offer great suggestions.

6. Toot your own horn

Announce your own live events, speaking appearances, products, and services. Any time you have something new going on, let your readers know about it by writing a post for your blog. If you’re writing press releases for your business, post those on your blog as well.

7. Share information

Share information and tips you think might interest readers. Do it in a way that provokes a conversation, rather than reporting on topics as a journalist. This is also an opportunity to ask your readers for their perspective. Remember, an important reason to blog for your business is not just to disseminate information, but also to engage in a conversation with your readers.

One of the problems with tooting your own horn is that it can be just plain exhausting. That’s if you happen to have time to toot.  I happen to be married to an author which explains my interest in online book marketing.  I learned firsthand that writing (anything at all) can be quite time consuming.  Most writers, if they want to keep writing, have little time to market their work.

If you happen to be one of those writers just know you don’t have to go it alone.  Imagine for a minute how a Virtual Assistant, your own social media Buzzmeister, might be able to help you:

  • Build your author platform
  • Build/update your website/blog
  • Manage your social media channels
  • Organize a virtual book tour
  • Assist with “fan” email
  • Edit rough drafts of your work
  • Find ways to repurpose your work (blog posts and audio and video content)

These are just a few suggestions to get you thinking.  Now you tell me – in what ways do you think I could help you generate some buzz?  Feel free to comment below…

Related Post: Do you have a book you’re trying to promote?  Ask your family and friends to help spread the word.  Share this list of tips with them: It Takes a Village to Sell a Book: Help Your Favorite Author!

Have something BUZZWORTHY you’d like to share? While I won’t make any promises, you’re welcome to submit a blog post for consideration since in my view, all buzz is considered…

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Connie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors, small business owners and nonprofits who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise. Are you needing to boost YOUR buzz? Your Buzz is her Biz. Here’s a good place to start: Social Media Buzz: Tips, Tricks & News for the Uninitiated, Overwhelmed &/or for Those Who Feel They Have Better Things To Do with Their Time.

 

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