Archive for Marketing Tips

Discover Your Inner Graphic Designer with Canva

Use Canva to Create Your Own Images with Ease & Discover Your Inner Graphic Designer!

I recently wrote this post titled “Have You Discovered Canva Yet?” in which I discussed how easy it is to use this graphic design tool (Canva) to create your own images.

Cover your a** with Canva!The main point of my post was to point out that “Due to copyright laws we can’t just click and save any photo we admire, then use it as if it were our own.”

I also mentioned that “the software comes with quite a few “free” images for your use but if you can’t find what you’re looking for, you can upload them from your own personal photos, other sources such as GraphicStock, or you have the option of paying Canva’s fee to purchase one of theirs.

So why am I writing about this AGAIN?  It has to do with the seriousness of the issue.  I just discovered an article that I thought I’d share as it’s very well written and most informative.  Blogger Beware: You CAN Get Sued For Using Photos You Don’t Own on Your Blog by Roni Loren.  Roni has done all bloggers a BIG favor by sharing her insight on the subject.  I highly recommend you take a look.

By the way, have YOU taken a look at Canva yet?  Kinda fun, isn’t it?

P.S.  Thanks to Kelvin Ringold for sharing the “Blogger Beware” article on Facebook, which is where I stumbled on it.

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ck_thumbnailConnie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors, small business owners and nonprofits who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise. Are you needing to boost YOUR buzz? Your Buzz is her Biz. Here’s a good place to start: Social Media Buzz: Tips, Tricks & News for the Uninitiated, Overwhelmed &/or Just Plain Tired of It All.  Check out her other blog, Side Gig Chronicle: The Inside Scoop to see what she’s up to in her spare time. Join her maybe?

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Have You Discovered Canva Yet?

Use Canva to Create Your Own Images with Ease & Discover Your Inner Graphic Designer!

It’s widely known that when it comes to social media, images are “where it’s at”.  They’re everywhere and statistically speaking, they receive much more attention (views, comments, shares) than just plain old text.  Due to copyright laws we can’t just click and save any photo we admire, then use it as if it were our own.  Don’t go down that road!

So what are our options?  Well, we can hire a graphic designer, many of whom are worth their weight in gold.  Or we can purchase photos from  image providers such as Dreamstime or GraphicStock.  (Here’s a generous coupon for Graphic Stock if you’re interested.)  I could list many other options but that’s not what this post is really about.  It’s about Canva…

If you watch the video on Canva.com you’ll see images of different people sitting with their laptops in their laps, “designing” graphic images, then either printing them or sharing them online. What’s noteworthy, in my opinion, is that everyone is smiling while doing this.  Appearances suggest they’re actually having a good time.  I’m here to tell you they are; I can vouch for that!  If you have the time, it’s actually quite fun to create your own images.  It can be VERY satisfying!

Canva’s tagline is “amazingly simple graphic design” and that just about sums it up.  Sure there’s a learning curve but tutorials are available – should you even need them.  The software comes with quite a few “free” images for your use but if you can’t find what you’re looking for, you can upload them from your own personal photos, other sources such as GraphicStock, or you have the option of paying Canva’s fee to purchase one of theirs.  Ahh, there’s the catch, you’re thinking!  Well maybe, but should you decide to buy an image from Canva, you’ll pay just a buck.  That’s it!  One dollar.  Play with that image all you want then save it, publish it, post it on one of your social media channels at no additional charge.

Have I mentioned there’s no fee to sign up?  Create and publish all the graphics you want.  The ONLY time you’ll be charged a fee is IF you decide to start with one of the $1 images Canva provides.  There’s no obligation when you create an account.  I highly encourage you give it a try.  Just yesterday I “designed” this graphic and it took me all of oh, maybe 4 minutes to find the source image, then play around with the text. Oh, I almost forgot, I “designed” this yesterday, too.

Gotta Love a Man Who Loves His Dog.

www.AllBuzzConsidered.com

By the way, if you love dogs like we do, check out our Facebook page: Dog Schmooze.  If you do, take a look at the banner.  I designed that with Canva too!  (Like it?  Perhaps you could click that little “Like” button…hint, hint.)

P.S. 

Should you agree that Canva is a fabulous tool to have at your disposal but you feel you don’t have time to design, well…you can always contact me, your Buzzmeister, to discuss possibilities.  I’d be more than pleased to create images for your exclusive use.

Have something BUZZWORTHY you’d like to share? While I won’t make any promises, you’re welcome to submit a blog post for consideration since in my view, all buzz is considered…

ck_thumbnailConnie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors, small business owners and nonprofits who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise.  Are you needing to boost YOUR buzz? Your Buzz is her Biz. Here’s a good place to start: Social Media Buzz: Tips, Tricks & News for the Uninitiated, Overwhelmed &/or Just Plain Tired of It All.  Additional resources available at Books, Blogs and Beyond.

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Toot Your Own Horn: Boost Your Buzz with These Tips!

“If you don't toot your own horn, don't

This idea for a blog post came to mind today and wouldn’t you know it, while researching “toot your horn” I stumbled on this post declaring it Toot Your Horn Tuesday.  Well, since today IS Tuesday, I’m running with it.  So…

I have a confession to make.  While I try to make a point of not airing my dirty laundry out online, I will share this one secret with you.  I don’t want to make too much of an issue of this but I’ll be honest…I don’t toot well.  Don’t get me wrong; I very much enjoy tooting on other people’s behalf.  (I’m not a self-proclaimed “Buzzmeister” for nothin’ ya know!)  I just don’t toot my OWN horn very well.

Do you do a good job of tooting your own horn?  Is this a skill you’ve managed to cultivate?

The fact is most of us aren’t very good at blowing our horn on our own behalf.  It kinda feels a little unbecoming, don’t you think?  So for those of us who need to work at it, here are a few tips that if applied with just a little humility in mind might just help us boost our own buzz.

I think Margie Warrell said it best in her article “Need to toot your horn? Why self promotion isn’t conceited but crucial!” when she wrote:

The old adage “It’s not what you know, but who you know” no longer holds true. Nowadays, it’s not what you know, nor who you know – it’s who knows what you know.” Tooting your horn is about strategically building your ‘personal brand’ to ensure that those who can help you accomplish more in your career, know not just who you are, but the value you have (and want) to contribute. Failing to toot your horn – with the right people, in the right way, and at the right time – doesn’t serve anyone.

So what have you done to toot your own horn today? And if you haven’t yet, what are you about to do?

Have something BUZZWORTHY you’d like to share? While I won’t make any promises, you’re welcome to submit a blog post for consideration since in my view, all buzz is considered…

Do you have a specific social media question I can answer for you? Feel free to either contact me directly, or comment by clicking the flag to the left of the share button below.

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Connie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors, small business owners and nonprofits who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise. Are you needing to boost YOUR buzz? Your Buzz is her Biz. Here’s a good place to start: Social Media Buzz: Tips, Tricks & News for the Uninitiated, Overwhelmed &/or Just Plain Tired of It All.

 

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It Takes a Village to Sell a Book: Tips to Help Your Favorite Author!

Now that books can actually be published online with a few key strokes (compared to bygone days) chances are you know someone who has written a book.  Or an eBook.  Think about it for a minute.  Browse the shelves of a library or your local bookstore or on Amazon.com and you’re looking at exceptional efforts made by some extraordinary individuals, each with a passion to share his or her message with the world.  Granted, some books are better than others but that’s another story.  Story – get it?!

Not everyone has the inclination or ambition to make such a mark on the world.  For those of us who don’t, unless you know an author personally, it is very easy to take their efforts for granted.  A book, just one book, represents hours, months, sometimes years of toil and trouble. While some consider it a labor of love, others may consider their book the worst “assignment” ever.

Stephen Kuusisto, Deep in Thought

Stephen Kuusisto, Deep in Thought

I know; I’m married to an author.

So if you know an author, or if you have a favorite author you’d like to support, what can YOU do to make a difference?  If you’re reading this post, I’m assuming you have an interest in doing so.  Well then, here are some ideas for meaningful things you can do to help spread your enthusiasm for any author dear to you.

  • Check out the author’s web site and buy a book!  Buy another one and gift it to a loved one.  Or a friend.  Or both.
  • Buy another copy and donate it to your local library.
  • TALK about the book.  Word-of-mouth advertising is priceless!
  • Follow his/her Virtual Book Tour.  But don’t just read the introductory blog posts.  Click the links!  Visit the hosts’ blogs; write comments.  Show some love!  Bloggers LOVE comments!  Internet search engines love links.  Follow an author on a virtual book tour, participate, and you’ll help make “noise” online.
  • If he or she is offering a reading at a local bookstore or other venue,  GO!  Ask him/her to sign your book.
  • Bring a friend with you! Treat him/her to a copy.
  • Help arrange for a reading at a local venue.
  • Write a book review
  • Visit Goodreads.  “Like” the book.  Recommend the book.  Leave a comment/review.
  • Visit Amazon.com. “Like” the author.  Like the book.  Recommend the book.  Leave a comment/review.  Same goes for any other online book seller site…
  • Are you a Twitter user?  Connect!  Then borrow a link from the book tour and share with your followers.  Or share your favorite quote.
  • Are you on Facebook?  “Like” the author and/or the book and tell your friends why you like it.
  • Are you a blogger?  Ask your favorite author if he/she will provide a guest post.
  • If you are a blogger, offer to interview your favorite author and publish it to your blog.
  • Make a video of your interview and post it to YouTube
  • What other social media platforms do you use?  Google+?  Pinterest?  Use them to help spread the word.
  • Share the book with your book club.
  • Start a book club!
  • Contact your favorite author and ask “what can I do to help spread the word?”
  • Check out this blog post by Jody Hedlund for some more well thought out ideas.

What ideas do you have?  Do us all a favor and share them by submitting a comment below!  I’d love to hear from you…

Are you an author looking to broaden your audience?  Have you considered a Virtual Book Tour?  As your Buzzmeister, I can assist you with that.  Contact me and we chat about possibilities.  After all, it takes a village to sell a book!

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Connie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors, small business owners and nonprofits who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise. Are you needing to boost YOUR buzz? Your Buzz is her Biz. Here’s a good place to start: Social Media Buzz: Tips, Tricks & News for the Uninitiated, Overwhelmed &/or for Those Who Feel They Have Better Things To Do with Their Time.

 

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