Coming together is a beginning; keeping together is progress; working together is success.
~ Henry Ford
Borrowing from what is believed to be an African proverb, “It takes a village to raise a child”, I think most people would agree: “it takes a village to sell a book”.
Unless you are a well-known, very successful author, gone are the days when a writer could sell a book to a major publisher and that publishing house would assemble a team to promote the author and his/her work. I am married to an author and when his first memoir Planet of the Blind came out in 1998, the publisher of his book (Delta Publishing) did just that. With all that publicity came speaking engagements, TV and radio appearances, and literary readings in major cities and even invitations overseas. I remember those days – the excitement, the travel, the accolades he received – with great fondness. Yes, I went along for the ride and enjoyed every minute of it.
Speaking from experience, I can honestly say it’s different today.
Are you an author? Have you published a book(s) or are you about to? CONGRATULATIONS! That’s a BIG deal!
Or perhaps you’re currently writing a book and you’re full of anticipation – and maybe even a little worry.
Either way you know that today it is your responsibility as an author to find ways to promote your own book. You can no longer rely on a publisher to help assemble a team. You now need to assemble your own “village” to help sell that book. When is the best time to do this?
The absolute BEST time to start promoting your book is when it’s still an idea in your head. Start making personal connections today and you’ll have a ready audience – your own village – when the time comes to promote that book.
Too late you’re thinking? It’s never too late. There are ways to breathe life into your marketing efforts regardless of how old your book might be.
As a (your) Virtual Assistant, Online Book Marketing Specialist and social media Buzzmeister I am available to explore ideas and options with you, such as (but not limited to):
- Creating your author platform/brand
- Building and/or maintaining your WordPress website and blog: “Buzz Central”
- Growing your social media connections
- Researching/posting content
- Organizing a virtual book tour
What does this mean for you? It means finding an audience for your book from the comfort of your home or office – and mine – and perhaps equally important, it means you’ll have more TIME you need to focus on what you do best. I’m guessing that might have something to do with more writing.